Thursday Update

By Bruce | January 21, 2008 - 8:52 am - Posted in [MAS] Newsletter Archives

Hi All

How has it been going ? I have been busy with the information Bruce gave us on theming in the last issue.

Bruce by the way is away at The Affiliate Summit this week so we will not have a post from him he will update us next time. Let’s hope he is getting lots of good information to pass onto us here at TG.

So this week we are going to be hearing from Len who is going to be talking about original content verses duplicate content.

As for myself I would like to share with you a story to emphasize the importance of linking.

I am truly amazed and thrilled at the results I achieved in less than 1 hour with this simple linking technique.

Len and I built a blog about allergies (at this point I had only put 3 articles on it) and we linked it to one of our TG sites which has been up and running for almost a year now so it has lots of pages listed.

As I said within 1 hour of putting that link on we had a result…. 14 pages listed for allergyinfotoday.com

When linking one site to another you need to ensure that it has strong relevant anchor text, that creates relevance and a good reason for linking from that site to another.

For instance, I put a link on a site about babies that linked to an article about children’s allergies on my allergy site and used anchor text that made sense to make it relevant.

If you put a little thought into this you can think of a reason to logically link most any other site to another but keep in mind the importance to the search engines that your anchor text is relevant.

Because of the way that TG is built for SEO optimization and all the other cool things that get us noticed by Google once we have a few established sites it becomes easier to get others listed with this one linking technique.

Of course we are not going to achieve over night success with 1 site or even 100 sites, it all takes time and effort, but the more sites you build the more money you will make.

The moral of my story is build lots of sites not just 1 site and make sure you have links between your sites, however ensure that you do not create a round robin effect with reciprocal linking.

I would like to say a huge thank you to the many of you that have registered for TGN, and especially to those who made comments.

I would like to suggest that you put your domain name below your comment as well as in the required field, this will give you links back to your sites from our newsletter, and as you know that is one of the main reason’s for commenting on blogs. I have been adding the domain names for the people who have already commented.

Without further ado let’s have a look at what Len has to say today!

Lesley

Editor of TGN

Original vs Duplicate…

This time I’d like to talk a little bit about Original content verses duplicate content.

There has been a LOT written, talked, prophesied, and preached about the negative uses of Duplicate content.

But WHAT exactly does that mean?

Those that are writing and selling PLR articles will tell you that using previously published articles is the “Kiss of Death”.

And those who own Article Archive sites will tell you the opposite.

While those who sell Articles Spinners are somewhere in the middle.

But the truth is that “RELEVANT CONTENT “is king, whether it’s completely original, just partially original, or borrowed completely as is from another consenting author.

Of COURSE original content will ALWAYS sit better with the search engines. But if you take care to make sure your content is relevant to your site and subject, and informative and useful to your readers, then you will not be penalized for publishing other peoples articles.

Personally, I only publish a few completely original articles per dozen on most of my sites (outside my customer sites), and they do fine. And while I’m quite sure they would do better if I took the time to write all completely original material, it’s not WORTH the time to me.

In the time it takes me to write a dozen articles for one site, I can create and populate a dozen sites with good, relevant, content from the many Article Archive Directories out there.

I would however, suggest that you take a LITTLE time to research how many other sites are carrying the articles you choose. Simply do a search in Google for the title of your article and it will tell you how many times it appears online. If it appears on a thousand other sites, you might want to pick another one.

But as a rule, unless it is very over used, they are safe to publish.

As I said … The KEY is in the RELEVANCE and QUALITY of the content you publish, and if you continue to give your readers good information, the search engines will continue to send you traffic.

As I said, I do not want you to misconstrue what I am saying here and stop writing or buying new original content all together.

I just want you to weigh the difference in the time and resources it takes to do so with EACH of your sites, and make a decision based on the individual sites themselves, whether it is worth it to spend that time writing for ONE site or building several others.

The Duplicate content issue that is REALLY a problem to the search engines has to do with duplicate content on your site, from one page to another.

They are looking for a higher percentage of different content on each page, than duplicated across ALL pages.

For instance, if your sidebar, Top Content, Bottom content, and resource boxes are on EVERY page, but you only have a paragraph or two of different content, or a few different products on each page, then the majority of your content will be considered Duplicate content by Google, and you will NOT be rewarded for your efforts.

And I’d also like to say a word about Google Penalizing you…

The search engines do NOT work on a basis of reward and penalty. They work exclusively on the basis of Reward. In other words, if you do what they want, you will be rewarded, and if you don’t, you will be ignored!

So unless you see being ignored as being penalized, there is NO penalty system.

As a famous SEO Guru explained it to me not very long ago…

“How can they penalize us? If you did too much that they don’t like, you would end up with a NEGATIVE score in their books, and that’s impossible! They will reward you for adhering to their demands, to be sure. But if you play games they don’t like, they will just ignore you and not send you any traffic.”

So build quality sites …

Populate them with GOOD, USEFUL, INFORMATIVE and ON POINT Information that your readers will appreciate having found you for, and the search engines WILL send you traffic.

Here’s to Your Success,

Len

Thanks Len that’s fantastic, now it’s over to you guys let us know what you think.

This Week’s Peek into the Forum

I noticed this last week in the Forum a question was posed by KenM

“I see very little use of the forum lately. Are most people on vacation ? Or is there not to much interest in the forum ? Is the membership dropping off ? I feel alone here, KenM”

Doctor Mark had this to say -

“Forum usage is always sporadic. But as the forum has grown there is always the idea that there is not so much “help” needed or that the answers are already here.

However, if people don’t need help then they can still:

1. Pop in for a chat! I monitor the forums on an almost daily basis along with Marian (llamagirl)

2. Show us your sites - it is good to get feedback about what you are doing and we can all learn from each other. I have stolen good ideas on more than on occasion.

3. Update us with news, reviews, interesting snippets in the internet world and any useful resources.

4. Sound off, complain, argue, cajoule and generally play devil’s advocate (malicious posts will be deleted)

5. TALK ABOUT SUCCESSES - we ALL like that!”

So come on TG family members lets all get back into the forum.

Lesley

Editor Of TGN

Remember Time, Commitment, Perseverance, Investment and Hard Work = SUCCESS

Until next time

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