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By Bruce | January 20, 2008 - 7:27 pm - Posted in [MAS] Newsletter Archives

Lesley’s Update

I don’t know about you but I have been putting more of an effort into building more TG sites and I’ve been promoting them through blogs automated with Len’s Auto Blogger!

In case you hadn’t thought about it yet, blogs are a GREAT way to promote your TG sites and get them noticed by the search engines, and Auto blogger is a great way to maintain your blogs with a minimum of effort on your part!

NOW THEN…

Let me ask you a few pertinent questions…

* Did you read the 1st edition of TGN?
* Do you like the idea of a bi-weekly newsletter?
* Did you notice the comments box at the bottom?
* Is every-one within TG shy?

Now my questions are not directed at any one person nor are they personal, but what I am trying to say is that not one person made a comment, even if you think it stinks. Participation is the name of the game in creating a successful and useful newsletter. So go on and be a devil if you like, be the first person to comment on our efforts, either yea OR nay.

FEEL FREE TO…

* Ask a question of one of the team.
* Tell us what you are doing with your site/s.
* Give advise to the rest of us, we can’t have thought of everything.
* And don’t forget to give yourself a bit of free advertising by putting your domain name on as well, you may just find a new customer within our own community, at the very least it will help your listings.

Remember posting to blogs is one of the most effective social activities you can do to promote your sites, so why not do us both a favor and post to ours.

Well … I feel much better for that!

Now here in England it’s the school holidays and to keep my daughter entertained while I spend time on sites, I have had to put her a table in my office so she can go to work as well. It can be very entertaining for me as well as I am teaching her to write her letters, but she has such a strong mind that the other day she didn’t want to do it free hand and produced one of her stencils and said this is better… What can you say to that!

So Guys and Gals enjoy this weeks newsletter that’s bursting at the seams with fantastic information that you can use right away.

Oh … I almost forgot!

Last week I recommended The 30 Day Challenge in my editorial, if you haven’t already joined you can do so at http://www.ThirtyDayChallenge.com/challenge/22722

Until next time.

Lesley
Editor of TGN

P.S. Don’t forget I am waiting to here from you so be sure and tell us what you think about the new TGN

Now, Let’s take a look at what Bruce has to tell us about “Theming” and how it can benefit us with our TG websites.

Why has Traffic Genesis designed its system to create websites using silos (Theming)?

Put simply, a well structured, content rich website is better inclined to become an “authority site” from the point of view of the search engines.

The concept of theme-driven silos avoids “jumbled architecture.”(Shown below)

Jumbled Architecture is building a site blueprint that has internal links dispersed chaotically throughout the website. These internal links do not support a unified theme and are not simultaneously supportive of VEO (visitor enhanced optimization) and SEO (Search engine optimization).

Another way of saying this is that an erratic and poorly thought out internal linking structure will not effectively integrate the Direct Response agenda (Marketing) and the Technical agenda (SEO).

Traffic Genesis is designed to help you build a website that simultaneously supports both of these agendas.

Let’s explore the topic of proper internal linking further. In order to understand the true power behind Traffic Genesis it is important that you have at least a basic understanding of Website Silo Architecture.

The basic concept is that you should carefully link internally to silo landing pages inside your own website whenever you use keywords that support that silo theme. It is a very easy concept to grasp, but a concept that, for whatever reason, seems to stupefy webmasters and SEOs the world over.

Usually when you understand why it is beneficial to internally link this way, the concept makes more sense.

When you link internally from “page A” to “Page B” and “Page B” has nothing to do with the theme of “Page A”, you are bleeding your theme.

Google pays careful attention to a KEYWORD or PHRASE that is hyperlinked- but especially the page the hyperlinked (anchor text) is pointing to. This is why Silo Architecture can be extraordinarily supportive to a targeted theme.

To quote Jerry West, one of our (few) trusted experts on link building and citation analysis:

“The text area that is ‘linked text’ is most commonly known in the SEO/SEM space as the anchor text. This text is indexed by all the major search engines and Google gives high priority to the text listed in this area. But instead of giving high priority to the page where the link resides, it gives high priority to the page the link is pointing to.”

In a nutshell, most webmasters are paying little attention to the way they structure their website, and where they link within their site. This creates a “jumbled architecture” with keyword links point randomly throughout the site:

jumbled website architecture

This sort of “jumbled structure” tends to bleed the silo theme instead of supporting and highlighting it.

Google (and soon other search engines) will not easily understand what you are trying to say if you have a jumbled architecture.

Said very simply, when you are writing about peanut butter, don’t link to a page talking About jelly.

You should link to the top of the peanut butter silo if you want to rank highly for the keyword phrase “peanut butter.” Keep your themes together and support the themes with similar keywords.

Traffic Genesis is designed to do all this automatically.

Traffic Genesis Product Silo Structure

Traffic Genesis Article Silo Structure

If you are using one of our older “Non-Dynamic Templates” you should contact support for help in updating your site to our NEW “DYNAMIC THEMES”. DON’T SWITCH THEMES BEFORE CONTACTING SUPPORT.

We will shortly be adding additional Dynamic Themes for you to choose from.

Best of Success!

Bruce Safran

WELL NOW… I hope that you got as much out of that as I did, I found it all extremely interesting. That is one of the things that I will be concentrating on over the next couple of weeks.

Let’s move on though now to Len, he is talking to us about Article Marketing.

Article Marketing …

There seems to be a lot of confusion about how to market your sites, and we are going to devote some time in the coming weeks, to giving you a clear picture of what you need to do AFTER you build your sites.

This is NOT “The Field of Dreams” folks!

They WILL NOT COME just because you built it!

SO the million Dollar Question is … HOW do you get them there?

What is the “Secret” that the Big Boys know … that you don’t?

Truthfully, there really are no secrets, just a few simple to understand techniques and a lot of hard work.

There are many ways to get traffic to your sites, and most of them are based around methods of getting the Search Engines attention. And one of the most EFFECTIVE ways to get their attention is “Article Marketing”.

See, the Search Engines put a LOT of emphasis on how many Other Relevant sites are linking to yours. To them each time another site (which is based around the same basic niche) links back to you, they see it as a vote that you have a site worth it’s salt!

And the more sites that link to you, the more your site must be worth ;o)

But unfortunately, getting other sites to link to you isn’t as easy as you might think. Primarily because they are bleeding off their PR every time they link to someone outside of their site (unless they use a No-Follow tag. In which case the link is worthless to you anyway).

Consequently, they have to think in terms of “What’s In It For Me” before they’ll put a link to YOUR site on theirs.

And, over the years there have been a number of techniques devised to get links on other sites, that satisfy the What’s In It For Me question.

Things like …

Reciprocal Linking (linking to each other so that you both get an inbound link out of the deal).

Selling links on their high PR sites (generally the higher the ranking of the site, the more it costs as the search engines put more value on the links according to the ranking of the site the link is on).

Spamming Software (software products that seek out sites and blogs in relevant niches, that allow commentary to be posted to the sites, and then post links to YOUR site automatically on their sites).

Publishing Public Domain Articles (the practice of submitting articles to article archive directories that contain links back to your site).

And a number of other techniques that run the gambit from ingenious to devious!

Now … Most of these techniques worked well, for a while, but since it skewed the search engines premise that the more relevant inbound links you have, the better your site must be, they quickly learn to find and discount such links, through the use of their algorithms.

And in the end one of the few techniques that still works, is Article Marketing!

If you write articles tightly targeted to the niche your site is in, and submit them to the directories (giving other site owners the right to publish them on THEIR sites for content), and if you also put a link back to YOUR site in the “About the Author” blurb at the bottom of the article…

You get an inbound link from a site that is in your niche, every time someone publishes one of your articles on their site!

This is POWERFUL stuff!

It still works because the Search Engines see it as exactly what they are looking for. Quality Content! So it’s a win win situation for you, the site that published it, and the search engines as well ;o)

And because of this, it is a method of link gathering that will ALWAYS work!

Of course it DOES take some work on your part to write them (or money from you if you pay someone to do it for you), but in the end, it is a GREAT use of your time, and one of the safest and most effective ways to get useful inbound links I know of!

It used to be that just submitting your articles to multiple Article Archive Sites was all you had to do, since once they are listed on the Archive sites, you instantly have inbound links to your site from them.

But as is usually the case with any new technique that works, people started abusing the privilege by building software that mass distributed the articles to hundreds of Archive Sites, and the Search Engines had to stop giving credit for those as well.

And while it’s true that ANY inbound link is better than none (including reciprocal links, archive site links, or links from unrelated sites), all links are DEFINITELY not equal. And spending your time and resources to get links that won’t do you much good is just plain silly!

So … Do yourself a favor and start writing articles related to your site, and then submit them to the top directories such as Ezinearticles.com,